On July 23, 2009 an online survey was developed to help gain an understanding of the needs, concerns and interests of prospective Community & Regional Planning (CRP) graduate students. This was a hypothetical survey, so it was sent out to fellow classmates and friends. The participants were asked to “pretend” they were prospective graduate students with an interest in Temple University’s CRP masters program. The survey was administered through a Survey Monkey basic account. The basic account restricts the number of questions to 10 and also limits the results analysis. This 10 question limit likely contributed to the high response and completion rates.
An invitation was sent out directly to 24 different people as well as posting the link on this blog. 20 people responded to the survey. It is unknown how many of those respondents were a result of the invitation or only accessed the survey through this blog. Assuming that the 20 respondents were out of the 24 direct invitations, then the survey had a response rate of 83%. Of those that took the survey there was 95% completion rate, 20 people started the survey and 19 people completed it.
RESULTS
Below is a quick synopsis of the survey results for each question.
Question 1: Age Bracket
65% of respondents were between the ages of 35 and 45. The next largest age bracket was 25-35 with 25% of respondents.
Question 2: Planning Experience
65% of respondents did not have a background in the planning field.
Question 3: Reason for Interest
Of the four choices, 60% of respondents were interested in the CRP program to further their career, and 35% to further their education.
Question4: Planning Area of Interest
This question allowed multiple selections. Land Use and Sustainability tied with 55% of respondents, followed by Environmental with 50%, Transportation with 20%, and Law with 10%.
Question 5: Hindrance to Applying
Again this question allowed multiple answers:
50% said “Money”
40% said “Time Since Undergraduate Degree”
30% “GREs”
15% “Undergrad GPA”
15% “Other”
Question 6: GRE’s
80% of respondents had not taken the GRE’s
Question 7: Time since Undergrad
80% of respondents have had over 5 years since their undergraduate degree.
Question 8: Day or Evening Classes
80% were interested in taking classes after 4:00 pm.
Question 9: Number of Classes per Semester
80% of respondents were interested in taking 1 or two classes a semester.
Question 10: Which Temple Campus?
55% Online courses
45% Main Campus
25% Ambler Campus
10% Harrisburg Campus
5% Ft. Washington Campus
SUMMARY
When looking at results of this survey it should be noted that this was a “hypothetical” survey given to “hypothetical” prospective students. As a result some of the results are likely to be skewed due to the sample taken. One example being the age bracket of respondents, it is likely that had this survey been given to real prospective students the age bracket would have come in lower.
However, the results of the survey could help CRP administration target certain audiences when advertising and when designing content for the website. In particular, Question 5′s results demonstrate that the CRP administration and Temple admissions could emphasize admissions requirements that allow students to waive the GRE requirements. Question 10 shows that there is an interest in taking classes online and may be worth investigating further. In conclusion, the creation and execution of an online survey for prospective CRP students would surely have a great value in assisting CRP administration increase enrollment and provide better services for students once they become enrolled.